Don’t wait for the 100%, Start Now

Why Waiting for Perfection Means Missed Opportunities

Stoyan Korudzhiev
5 min readMar 20, 2024
Photo by Brett Jordan on Unsplash

We’ve all experienced the allure of “perfect timing.” The feeling that everything needs to be meticulously planned, resources perfectly aligned, and confidence unshakeable before we embark on a new project or initiative.

This obsession with reaching 100% readiness often leads to paralysis, leaving us stuck at the symbolic “charging station” while our opportunities whiz past us like a swarm of electric scooters. Striving for 100% readiness is a recipe for stagnation.

By the time every detail falls perfectly into place, the landscape around us might have already shifted. What was relevant six months ago might no longer resonate, and the window of opportunity might have slammed shut.

Here’s why aiming for “good enough” might be the key to unlocking your potential.

Learning happens in motion

When you launch your initiative, you’re no longer just absorbing information from textbooks or lectures.

You’re actively testing your ideas, encountering real-world challenges, and figuring out solutions on the fly. This hands-on experience leads to a deeper understanding, stronger problem-solving skills, and a more adaptable mindset.

For example, you can read manuals and watch videos all day on how to ride a bike, but true mastery comes from getting on the bike, feeling its weight, and experiencing the sensation of rolling forward. The same goes for launching your initiative.

By taking action, you enter a continuous cycle of experimentation, feedback, and refinement, leading to a more intuitive grasp of the process.

Photo by Aziz Acharki on Unsplash

Momentum is your friend

Launching your initiative is similar to what it feels like to push a heavy object. Getting it started requires the most significant effort. But once it’s in motion, even a gentle push keeps it rolling.

Once you gain momentum, progress becomes easier to achieve. This allows you to focus your energy on innovation and improvement rather than constantly restarting from scratch. Momentum isn’t just about external forces; it has a powerful psychological impact as well.

You become more invested in the initiative, and the fear of failure recedes as you witness tangible results. This positive reinforcement keeps you pushing forward, making it easier to overcome obstacles and maintain focus.

Taking that initial step and seeing progress builds confidence and motivation.

Momentum thrives on deadlines. When you have a launch date, even a tentative one, it creates a sense of urgency and focus. This pushes you to prioritize tasks, overcome roadblocks, and keep moving forward.

The momentum gained from meeting these deadlines becomes a springboard, propelling you toward the next stage of development. Harness its power by setting achievable milestones and celebrating small victories.

In today’s rapidly evolving landscape, clinging to the idea of perfection is a recipe for obsolescence.

Agility trumps perfection

The pursuit of perfection often leads to a fear of failure, which can stifle innovation and growth. However, agility embraces the concept of ‘failing forward.’

Markets shift quickly, customer preferences change, and new technologies emerge at incredible speed. By the time you achieve your definition of ‘perfect,’ the target you were aiming for might have vanished. Agility doesn’t mean recklessness. It’s about taking calculated risks and being comfortable with a certain degree of uncertainty.

By prioritizing adaptability over rigidity, you can course-correct as needed based on real-world data. This allows you to navigate unforeseen challenges and capitalize on unexpected opportunities.

When you launch your initiative, you open the potential to learn from early mistakes, you gain valuable insights that can propel you toward a more successful outcome.

So, how do we move beyond the “charging station” mentality?

Photo by Matt Seymour on Unsplash

Done is better than perfect

While you’re meticulously crafting your project to be flawless, competitors might be launching theirs, capturing market share, and gathering valuable user feedback.

By embracing ‘done,’ you get your idea out there, start the conversation, and iterate based on real-world data, ultimately achieving a more impactful and successful outcome.

The human brain thrives on progress. When you launch your project, even in an imperfect state, you create a sense of accomplishment.

This fuels motivation and keeps you moving forward. The focus shifts from the daunting task of achieving perfection to the joy of continuous improvement.

Each step forward, no matter how small, brings you closer to your goal and provides valuable learning experiences.

History is littered with examples of products and services that weren’t perfect at launch but went on to achieve incredible success.

The first iPhone lacked features we consider essential today, yet it revolutionized the mobile phone industry. By prioritizing ‘done’ and focusing on continuous improvement, these products paved the way for future iterations that reached new heights of innovation.

Set realistic deadlines and prioritize completion over minor details. Celebrate small wins and milestones to maintain motivation.

Remember, your initiative is a journey, not a destination.

Photo by Vlad Bagacian on Unsplash

Focus on Iterative Improvement

Think of iterative improvement as a continuous cycle of action, reflection, and refinement.

You launch your initiative, gather feedback from users and stakeholders, analyze the data, and then use those insights to make improvements. This cycle repeats itself, leading to a product or service that constantly evolves to meet the needs of a changing environment. It’s also a data-driven approach that leverages user feedback, analytics tools, and A/B testing to identify areas for improvement.

By focusing on measurable metrics, you can objectively evaluate what’s working and what’s not, ensuring your improvements are based on concrete evidence rather than guesswork.

Don’t let the perfect be the enemy of the good! Remember, the most groundbreaking innovations often start with a spark, an imperfect first step. Celebrate successes, big and small, and embrace lessons learned from failures.

So, what are you waiting for?

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Stoyan Korudzhiev

Empowering human potential through the written word. Optimist fueled by art and curious minds.